Marketing report Research Paper Example | Topics and Well Written Essays - 1750 words

Marketing report - Research Paper Example The company sells its products to more than two hundred countries. According to Abdul et.al (2012, p. 7-9), Pepsi holds an approximately thirty six percent of the total U.S snack food market and approximately twenty five percent of the U.S beverage industry. Today, Pepsi Company is a great contributor to the American economy and has employed over 200,000 people in America and more than 300,000 people worldwide. Over the years, Pepsi Company has not only worn global awards for having the best brands worldwide and being among the best global corporations but also awards for green production and sustainable development (Kendra et. al, 2010, p. 1-2). Pepsi Company is not only known all over the world for its products and strong brands but also for being a low cost leader (Kendra et. al, 2010, p. 1-2). Pepsi Company has also made history with its strong advertising strategies. In the 1960s, the most known Pepsi slogan was ‘nickel nickel’. This Slogan largely helped the company penetrate further into new emerging markets of the world during the time. Such slogans and others such as ‘Be Sociable have a Pepsi’ and ‘Refreshing without filling’ that followed thereafter have helped the company establish the today’s brand image that is long-lasting (Kendra et. al, 2010, p.2). Pepsi’s frequent change of the advertising slogans over the centuries has helped the company adequately capitalize on the changing environments and stay relevant to its customer (Kahn et.al, 1998, p. 384-390). Nevertheless, Pepsi Company fails to have a bigger market presence as compared to other major rivals suc h as the Coca Cola Company (Biswas and Sen, 1999, p. 1701-1708). The company also faces a threat of competition from new emerging firms in the food industry. Despite these weaknesses and threats, Pepsi Company the potential of growing further in the emerging economies of the world. The birth of the