Article analysis 2 Example | Topics and Well Written Essays - 750 words

Analysis 2 - Article ExampleThe results of the study showed a contrasting picture of what is usually off-key concerning marketing. This is shown below Literature Review From the literature review of the article, we get to know that three factors namely charge, product and promotions are used in ensuring that business turn tail efficiently and marketing campaigns are conducted effectively. The article acts an analysis of price and in fact talks of price being a major factor in terms of ensuring customer numbers are achieved. The article emphasis on the need for a good pricing model since price is responsible for multiplication of income (Etzel, 2004). Another important factor was promotion in that it determines the way people are informed of a certain brand, service of product. As a result, managers should make use of promotion methods that enhance brand perception such as messages which persuade, inform and linger in minds and hearts of consumers (Daniels, 2009). These factors i nfluence the behaviour of consumers in different sections of the world and in relation to ChiangMai, the four Ps (Price, Product, Promotion and Place) are important in marketing tourism in the region. The place in this article looks into ChiangMai as a tourist destination with a lot of attractions to offer in terms of nature, culture and the hotel industry (Kandampully, 2007). Hotels in the region believe on the four Ps of marketing to enhance their product offering and thus some 19 hotels decided to conduct a look based on these factors. In this case, questionnaires were deployed for the purpose of conducting the study and these questionnaires were given to managers and hotel guests. Analysis The marketing study was done based on certain variables and the study mensurable the implementation of marketing practices of hotels and resorts against customer satisfaction levels based on product offering, pricing and promotions. In terms of ownership, the hotels in ChiangMai are either c orporate or individually owned and this affects that way businesses are marketed. For instance, solely owned hotels have unlimited liability unlike corporations while age of the hotel is also a man-sized factor since many of the hotels in ChiangMai have been operation for a long time. The products offered by these hotels were also surveyed and this included the rooms, types of services, size of rooms and it was found out that nigh of the hotels offer both sleep and food services (Swarbrooke, 2012). In the process of serving customers, the data analysis revealed that offering food in addition to dwell created better revenues. Apart from offering good products, the services that were offered by ChiangMais hotels were superior in the fact that the managers considered services such good hygiene, prompt and courteous service were highly considered in marketing. However, it is the level of implementation the marketing strategies and goals that was important in the process of undertakin g this study. In terms of making use of price factor, most hotel managers made use fair pricing systems to attract customers (Sangkaworn, 2008). However, promotion was considered among the high priorities of managers in terms of marketing since hotels made use of friendly gestures and hospitality to attract and retain customers. When the two set of factors were correlated for the purposes of the study, it was found out